MMR Research Worldwide is a global consumer and sensory research agency based in Pleasantville, NY. They specialize in helping brands of all sizes create powerful user experiences by combining sector expertise with industry-leading consumer research solutions. From branding and innovation to product development and retail strategy, MMR works to ensure that brands deliver on their promises and achieve real commercial impact.
With a global network of sensory experts, MMR helps brands create compelling and believable experiences across product, packaging, and brand. They offer services in sensory research, product testing and development, packaging development, innovation, brand strategy development, and range portfolio optimization. MMR's goal is to help brands understand consumer complexity, stand out in a crowded market, and connect with their target audience in meaningful ways.
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