IRI Global, based in Wilton, CT, is a leading provider of data and insights for the consumer packaged goods (CPG), retail, and media industries. Through their partnership with NPD to form Circana, IRI offers solutions for market performance, consumer behavior analysis, media advertising, and retail strategies.
With a focus on leveraging big data technology, IRI helps businesses make informed decisions by providing prescriptive analytics, consumer insights, and innovative strategies to drive growth and enhance customer loyalty. Their diverse range of services includes tracking economic indicators, analyzing market trends, and offering solutions tailored to meet the evolving needs of the CPG and retail sectors.
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