The Standard, Hollywood raises the standard of what one can expect from a hotel – irreverent, sexy and pioneering in design. Created for those “sophisticated in taste, but limited in means,” The Standard, Hollywood has become the vanguard for the modern boutique hotel. In addition to the usual hotel offerings – 24-hour restaurant, heated pool, business center, gift shop – The Standard, Hollywood also features a live DJ nightly in the lobby, performance art and a floor-to-ceiling shag carpeted lobby. The rooms are also outfitted with the latest in décor and amenities, including platform beds, ultra-suede floor pillows, large-screen televisions and free wireless Internet.