The Tavern League of Wisconsin, founded in 1935, is the largest trade association in the United States dedicated to representing the interests of licensed beverage retailers. They support thousands of Wisconsin charities through their non-profit arm, the Wisconsin Tavern League Foundation, and operate the SafeRide program.
Recently, they successfully advocated for comprehensive updates to Wisconsin's alcohol laws, including the creation of a new Division of Alcohol Enforcement within the Department of Revenue. They also secured provisions such as requiring wedding barns to have a liquor license, increasing the SafeRide surcharge, and requiring municipalities to provide information about the TLW SafeRide program to every liquor license applicant.
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