SSG Corporation, headquartered in Hudson, Wisconsin, was established in 1971 and recently sold its operating company to Cross America Partners in 2016. With a focus on convenience, quality, and value, SSG Corporation owns and operates 40 stores under the Holiday, Auto Stop, and Northland Liquors brands in northwestern Wisconsin and eastern Minnesota.
Owned by Burt Nordstrand and his family, SSG Corporation aims to provide a workplace that employees can be proud of and customers can feel a part of. Committed to being environmentally responsible, the company's mission is to concentrate on the basics and deliver exceptional service to its customers.
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