History
January 1, 2013 Justin Pernitz, President and Scott Pernitz, Vice President purchased the store together. Located in the Greenway Station Shopping Center, Endurance House offers an extensive line of bikes, running shoes, swimwear and other endurance sport equipment and supplies. Endurance House is the first retail store and franchise of its kind that caters to triathlon. Justin started as a part-time sales associate, eventually moving into a management position. He has served as General Manager for the past 3 years, assisted in the development of the franchise concept and helped to open and operate Madison's east side Endurance House store in early 2012. A 2002 graduate of Middleton High School, Justin was a member of the school's swim and football teams and was heavily involved in the band program.