Next Wave, 2970 Woods Edge Way, Madison, WI 53711, US

We make eye care easy at your Fitchburg Target Optical located at 6321 McKee Rd. Every day we deliver on our "expect more, pay less" promise by bringing together quality eye care, fashion, affordability and a simple, fun shopping experience. You always get more looks for less with your eyeglasses and sunglasses with top brands like Ray-Ban, Armani Exchange, Oakley and more. And popular brands of contacts like Acuvue, CIBA and specialty lenses. Whatever your choice, you get a great value on our quality lenses with a 90-day unconditional guarantee. And when it comes to taking care of your eyes, we can't say enough about the importance of an annual eye exam. Eye exams available by Independent Doctors of Optometry next to Target Optical.