History
Dr. Joe Prell opened the office in August 1979, shortly after he graduated from the Illinois College of Optometry in Chicago. Many of the patients we saw that first year continue to return on a regular basis for their eye care, and many of their children and grandchildren are now also loyal patients.
Specialties
We are a friendly, family-oriented eyecare practice serving the Reedsburg area for over 30 years. We consider quality of care and knowledgeable staff to be of utmost importance to providing the best eyecare experience. We provide eyesore for all ages, including eye disease diagnoses and management, LASIK and cataract co-management, Glaucoma diagnosis and treatment, foreign body removal, contact lenses, high definition spectacle lenses, and a wide variety of high quality frames.