The International Snowmobile Manufacturers Association (ISMA) is a leading organization representing the four major snowmobile manufacturers in the industry. They focus on promoting snowmobile safety, the lifestyle of snowmobiling, and tracking industry growth and economic impact worldwide.
With over 1.26 million registered snowmobiles in the US and a significant economic impact in North America and Europe, ISMA plays a crucial role in supporting the snowmobile industry through initiatives like the Safe Riders campaign and events such as International Snowmobile Safety Week and Take a Friend Snowmobiling Week.
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