Amusement and recreation, nec, nec, Eating places, Sailboats and equipment
Betty Lou Cruises
HistoryBetty Lou Cruises is named after the late Betty von Rutenberg, an avid promoter of the greater Madison area and its beautiful lakes. Back in 1961, Betty and her husband, Bill, got started in the hospitality business when they bought the Nibble Nook restaurant. The company they founded now includes three waterfront restaurants (The Mariner's Inn, Nau-Ti-Gal and Captain Bill's) as well as Westport Marine and Betty Lou Cruises. The von Rutenberg sons, Bill, Jack and Robert, now steer von Rutenberg Ventures on its present course, along with their outstanding crew. The charismatic, vivacious, and loving spirit of Betty lives on with Betty Lou Cruises and in all of von Rutenberg Ventures. As Betty always said,