Hallmark carries a variety of merchandise including: cards, gifts, frames, stationary, journals, nik-nacks, books, jewelry, candles, gift wrap and bows, ornaments, and more.
This store is owned by Connie Pire, who also owns the Hallmark over at the Westbook Shopping Center on the opposite side of Waukesha. This location has been at Fox Run Shopping Center since 2002.