Core Reaction Personal Training opened its doors in July 2010 and offers Zumba, Yoga and Bootcamp classes. Everett Williams and staff offer a 20% discount on classes and training and the first introductory class is free. Junior boot camp is also available and belly dancing will be available soon. "I love it down there by the water, there is plenty of traffic and people don't like to travel very far," Williams says of the Richmond Beach neighborhood.