Despite its name, Aurora Video is more than just a video store. It carries Korean movies for customers to rent (as well as a selection for them to buy) in almost every genre, from drama to comedy to romance. Some videos come with English subtitles and customers can choose from both VHS and DVD movies. Aurora Video also carries English-language movies that have been dubbed in Korean. It has been in business in its current location since 2000, and in addition to carrying videos for rent or sale, it also sells cosmetics, underwear, socks and a small selection of clothes for men, women and children.