The NPD Group, based in Herndon, VA, is a global leader in providing data, industry expertise, and prescriptive analytics to help businesses thrive in an ever-evolving marketplace. With a presence in 30 cities across the Americas, Europe, and Asia-Pacific, they empower over 2,000 companies to measure, predict, and enhance performance across various channels.
Specializing in best-in-class data, industry-leading point-of-sale information, and actionable insights, The NPD Group equips clients with the tools to identify growth opportunities, understand consumer behavior, and make informed business decisions. Their suite of products, including Pricing Analytics and Eating Patterns in America, offers a comprehensive view of market trends and consumer preferences to drive data-driven growth strategies.
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