Morton's has been selling and servicing BMW motorcycles for more than 50 years, and has been owned by the same family since its corporate birth as Morton's Garage in 1943. Started by William Morton as a vehicle repair shop, Morton's soon moved into power equipment and then added BMW motorcycles in 1970. In 1979, Mr. Morton's nephews, Jeff and Bob Massey, bought the company and it became Morton-Massey, Inc., with Jeff running the BMW side and Bob handling the power equipment operation. Over the years, each grew into the large stores that exist today.
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