With its brown plantation shutters, palm trees, and signature apple-green bee sign, Hysteria stands out among Old Town boutiques. Inside, one is reminded of a London dress shop. Apple green walls highlight clothes that are modern and fun. What's in Hysteria is what's in fashion today, from Rocker chic to animal prints. Above each rack of stylish dresses, jackets, and separates are shelves filled with purses and handbags to match every outfit, a reminder of Hysteria's roots as a purveyor of women's accessories in 1999. The store expanded to women's clothing in 2001, settling into its present Old Town location two years later, and recently entering the on-line retail market.