Information Center, I-91, Hartford, VT 05001, US

Founded in 2000, Merchant Mechanics is a leading consumer behavior research firm that specializes in designing and executing integrated consumer research programs aimed at uncovering opportunities for increasing store generated revenues. We achieve this goal time and again by providing powerful insight and innovation that captures more dollars from shoppers. Our research deliverables are based on the customized integration of a wide array of research methods including proprietary observational/behavioral techniques ( automated videography, eye-tracking ) and cutting edge neuromarketing resources ( fMRI, EEG, GSR ) as well as traditional quantitative and qualitative ( surveys, interviews, focus groups ).