Tru Kids Brands, established in 1948, is a renowned parent company of beloved household names in the toy and baby industry. With star brands like Toys R Us and Babies R Us, Tru Kids has been celebrating childhood joys for over 70 years, offering a wide range of products that cater to kids of all ages.
Under the leadership of experienced brand operators, Tru Kids Brands also encompasses a variety of consumer brands that focus on engaging children in learning, imaginative play, and outdoor fun. From plush wildlife toys to STEM-focused kits, Tru Kids Brands provides families with wholesome entertainment and educational experiences.
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