Pursuant Group, now part of Allegiance Group, is a fundraising and marketing agency based in Dallas, TX, exclusively serving the nonprofit sector. With a team of experienced professionals, they develop and deploy strategies grounded in analytics and powered by their GivingDNA donor engagement platform to improve results and extend the impact of nonprofit organizations.
Committed to creating meaningful experiences, Pursuant Group blends purpose, supporter behavior, and unique characteristics to develop and deliver strategies that raise more money. Their direct response fundraising services focus on storytelling, while their data-driven insights allow for personalized messaging and engagement. Through their GivingDNA platform, they help organizations discover, segment, and identify their most valuable donors and advocates, empowering every member of the team across the giving pyramid.
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