Promotional Products Association International, headquartered in Irving, Texas, is a nonprofit trade association that offers customized sales and marketing solutions for the promotional products industries. It organizes educational seminars, public relations awareness and outreach programs. It conducts research for sales techniques and product development. It assists business in developing products according to clients criteria and based on market research. It also develops strategies for business growth according to market standards. Additionally, it offers market analyses and addresses various issues, such as pricing, business losses, and issues sm@rt Artwork guidelines for presentations. Promotional Products Association also organizes trade shows and conventions offering latest product trends and networking opportunities. It establishes rules for promotional trade practices and organizes advertising campaigns. The association has been operational for more than 100 years and has over 7, 500 members representing various promotional product manufacturers. It issues various trade publications, such as PPB magazine and a weekly electronic newsletter that offers industry current news. It has a bookstore for research surveys and case studies.
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