History
Before starting the company, I was a design enthusiast and a super consumer of home goods who couldn't find a single brand that was high quality, affordable or easy to shop. As someone who spent a decade working in advertising and brand development, I realized there was a hole in the market - and saw a true business opportunity. I launched Parachute in 2014 as an online-only, direct-to-consumer brand focused on creating impeccable bedding. Since then, we've expanded into many areas of the home and opened several brick-and-mortar stores across the U.S. - starting with our hometown of Venice, California. We've created a loyal community dedicated to comfort, both online and off. And we're committed to providing you with exceptional everyday essentials that make you feel at home. -Ariel Kate (Founder and CEO)
Specialties
We believe that when we take care of home, it takes care of us. That's why our products are thoughtfully designed in Los Angeles and responsibly manufactured by the world's best craftspeople using only premium quality materials.