KPAN Radio is a live and local radio station based in Hereford, Texas, serving as the community's hometown radio station since 1948. With FM 106.3 and AM 860 frequencies, KPAN is the go-to source for local news, weather, and sports, including coverage of the Hereford Whitefaces, Texas Tech Red Raider athletics, and the Dallas Cowboys.
Offering a variety of advertising packages, KPAN provides businesses with opportunities to reach their target audience. With a commitment to keeping the community informed, KPAN reports local news six days a week and offers a trading post for buying and selling items.
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