CalTV Homestore began in 1971 as a family business to repair televisions. Now, it is a group of nearly a dozen home furnishing and appliance stores in El Paso, Texas, and Juarez, Mexico, that employs almost 200 people. The company sells home furnishings, appliances and electronics products for home use. It offers bi-weekly payment plans and easy start-up credit programs. CalTV Homestore requires no down payment on purchases and offers no interest on purchases for six months. It offers free delivery. CalTV Homestore sells major consumer brands, such as Maytag, Whirlpool and Frigidaire appliances, Sony, Phillips, Hitachi, RCA and JVC home electronics and Spring Air mattresses.
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