The Ford Holiday River Parade in San Antonio, TX is a beloved annual tradition that lights up the San Antonio River Walk with a dazzling display of 28 illuminated floats and over 100,000 lights. This one-hour ticketed parade, held on the day after Thanksgiving, features the theme "Holiday Stories" and culminates in the lighting ceremony that illuminates the River Walk until the weekend following New Year's Day.
Guests can enjoy the festive atmosphere from various viewing areas along the 4-mile parade route, with ticket options ranging from $12.50 to $40. The event also offers opportunities for volunteers to participate in roles such as chair labeling and ticket taking, adding to the community spirit of this cherished San Antonio tradition.
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