Kenny Associates is a strategic market research firm based in Cordova, TN, specializing in uncovering the emotional connection between brands and consumers. With over 40 years of experience, they have worked with more than 600 corporate clients, including some of the world's largest businesses. Using their pioneering methods of Right Brain Research and Brand Strategy Development, Kenny Associates helps strengthen brands by understanding consumers' emotional needs and barriers.
Through their unique approach, Kenny Associates uncovers emotional motivation at the deepest level, segments consumers based on emotional motivations, and fosters cross-functional collaboration to unleash creativity. Their success stories include guiding market-changing strategic decisions for brands like McDonald's, James Hardie, Jared's Galleria of Fine Jewelry, and Corvette. With a team of experts led by founder Dr. Charles T. Kenny, Kenny Associates is recognized as a thought leader in the field of emotional research and provides valuable insights through their blog and whitepaper.
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