Atlantic Beach, South Carolina, known as the Black Pearl, is a historically African-American community located in Horry County. Originally established as a result of segregationist laws, Atlantic Beach has thrived as a vibrant vacation destination with a rich history of African-American-owned businesses, including hotels, restaurants, nightclubs, and novelty shops.
With its well-preserved mid to late nineteenth-century buildings, historic beachside cottages, and custom-designed vacation getaways, Atlantic Beach is a colorful and growing town. The community is committed to preserving its unique historical and physical characteristics while promoting growth and revitalization through the Town of Atlantic Beach Master Plan. Join us as we revitalize for the future and celebrate the annual Memorial Day Black Pearl Cultural Heritage and Bike Festival, a staple event that has been part of the Atlantic Beach community since 1980.
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