Deb specializes in tops, bottoms, dresses, coats, lingerie accessories, shoes and novelty items for girls' sizes 0-26. The target age bracket is 13-25. It has a long and successful history selling women's apparel from as far back as when the founders began their first business in 1930. This Deb retail location is situated toward the center of the Northwoods Mall in the same corridor as Belk department store.