The Golden Rose caters to women with cancer, helping them through a difficult, physically and emotionally draining time in which their chemotherapy treatments cause their hair to fall out. The owners lost a loved one to cancer, so they can understand the emotional turmoil and thus treat their clients with profound respect. Golden Rose can provide a number of options and advice so that you can find the perfect wig for your situation -- and it'll help you with any insurance paperwork. The Golden Rose will also fit women with other illnesses that cause hair loss and thinning, as well as those who just want a new look.