Smash The Funnel, based in Whitemarsh Twp, PA, challenges the traditional sales funnel model and offers a fresh perspective on the customer journey in the digital age. Authors Eric Keiles and Mike Lieberman introduce the Cyclonic Buyer Journey, a paradigm-shifting approach that places the customer at the center of marketing, sales, and customer service delivery, providing businesses with updated strategies and tools to drive revenue through a remarkable customer experience.
Through their book, Smash The Funnel, Keiles and Lieberman delve into the complexities of the modern buyer journey, acknowledging the overwhelming amount of information available to customers and the resulting chaos and uncertainty. With real-world examples and rich storytelling, they explore each stage of the Cyclonic Buyer Journey, empowering businesses to ask better questions about their customers, develop revenue generation plans, and accelerate company growth.
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