Penthera Partners is a Pittsburgh-based company that specializes in solving monetization problems for Server-Side Ad Insertion (SSAI) and Dynamic Ad Insertion (DAI) in Video on Demand (VOD) platforms. Their patented technology drives higher fill rates, render rates, and CPMs for AVOD publishers, offering solutions to increase ad revenues, improve start-up times, and reduce churn.
With a focus on normalizing VOD and Free Ad-Supported Streaming Television (FAST) inventory, Penthera Partners has experienced explosive growth in the competitive streaming space, providing consumers with an array of options for premium Video on Demand streaming media. Their expertise in SSAI, render rates, and prioritized bundles has made them a key player in the industry.
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