Micro Marketing Strategy is a leading market research company based in Willow Grove, PA, specializing in providing high-quality insights and targeted results to pharmaceutical companies. With extensive experience in the pharmaceutical industry, they offer customized segmentation, brand development, new product launch strategies, and marketing program evaluation, among other services. Their knowledgeable staff combines measurable psychology and anthropology-based research to deliver actionable insights and help pharmaceutical companies succeed and grow in a rapidly changing healthcare landscape.
Research America, the parent company of Micro Marketing Strategy, is a trusted name in the market research industry, known for their expertise in disease areas such as Auto-Immune, Dermatology, Pain Management, Oncology, Cardiology, Sexual Dysfunction, Gastroenterology, and Ophthalmology. They also specialize in medical device areas like Cardiac, Anesthesiology, Diabetes, Pulmonary, and Surgical Devices. With a focus on providing insights from the payer perspective, their research informs product strategy, positioning, and effective value messaging for health plans, PBMs, hospitals, GPOs, and specialty pharmacies. With their well-executed and timely market research, Micro Marketing Strategy helps pharmaceutical companies navigate the challenges of the industry and achieve success in a competitive market.
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