Coble's Bait Shop, 779 N 8th Ave, Lebanon, PA 17046, US

A new outdoor sporting goods store -- boasting steeply discounted fishing rods, camouflage gear, crossbows and more -- is expected to hit the bull's-eye with bargain hunters and fishermen, its managers say.Sportsman's Liquidation, located at 16 Glocker Way in the Suburbia Shopping Center in Pottstown, PA, (near the Giant, the Coventry Pub, and Monkey Joe's), carries discontinued and overrun products it buys directly from manufacturers. Prices are as low as 80 percent off of the original stickers. None of the items are used. The store now carries a variety of ammunition and has an outdoor 24/7 bait machine.Ted Locker, one of the owners and operators of the new store says, "shoppers should have an "outlet mentality" when they visit. The store is ideal for beginners who don't want to make a huge investment in the latest, greatest gear", he said."T.J. Maxx for the outdoor enthusiast" was how Ben Locker, the company's vice president, described the retail operation.