Eb is a trusted skincare brand that has been providing effective and reliable products since 1955. Their best-selling moisturizer, the Intense Moisture Anti-Aging Cream, is highly rated and reduces the appearance of fine lines while delivering intense hydration for healthier skin. Eb also offers a men's skincare collection designed specifically to help men feel their best. With a focus on simple and straightforward products, Eb's skincare line is made up of just five ingredients that deliver beautiful and youthful results.
Started by Pharmacist Heldfond in 1904, Eb's flagship moisturizer was initially formulated as a topical treatment for burn victims. However, its restorative powers were quickly recognized, leading to the creation of the eb5 line that is loved by women and men around the world today. With over six decades of success, Eb has become a longtime bestseller at JC Penney and continues to provide natural yet effective skincare solutions for beautiful aging.
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