Various Views Research is a market research firm and is located in Cincinnati. The company provides a wide range of services to various industries, including aerospace and aviation, automotive and transportation, government and health care agencies, and trade and industry associations. It offers a variety of services to financial institutes that include banking and payment systems, insurance, and investments and securities. Harris Interactive also specializes in Web site assessment and e-business related research services that include design and development, and Web site visitor profiling and segmentation. The company additionally offers services to other industries, such as travel and tourism, restaurants and hospitality, marine and personal watercraft, and media and entertainment. Its marketing solution services include crisis management, employee alignment, marketing communications, and brand development and repositioning.