Urban Trendsetters News Magazine and Media, 5773 Emporium Sq, Columbus, OH 43231, US

Dedicated to improving the nutritional status of the community, we serve as the local affiliate of the National Dairy Council, a leader in dairy nutrition research, education and communication since 1915. Our professional staff of dietitians provides timely, scientifically sound nutrition information to physicians, dietitians, nurses, educators, consumer leaders and others concerned about fostering a healthier society. Our trained nutrition professionals also serve as media spokespersons to communicate the importance of dairy foods to consumers, as well as to dispel common nutrition myths.Research shows that kids who get recommended amounts of dairy foods have better nutrient intakes overall . Since kids spend more than half their day in school, we recognize the importance of recapturing milk as the beverage of choice among kids. We offer grants and marketing programs to assist schools in creating a better milk experience for their students. Our school marketing staff works with school administrators and nutrition professionals to make milk accessible inside and outside the cafeteria and available in a contemporary package. In addition to making milk cool at school, we also understand the importance of teaching kids good nutrition.Because our expertise in nutrition science and the school environment, American Dairy Association Mideast is an integral part of a nationwide movement through Action for Healthy Kids to address the epidemic of overweight, undernourished and sedentary youth by focusing on changes at school. Albertson AM, et al. Ready-to-eat cereal consumption: Its relationship with BMI and nutrient intake of children aged 4 to 12 years. Journal of the American Dietetic Association, 2003 ; 103: 1613-1619.