Ladd and Associates, based in Dayton, OH, has been a trusted partner for leading publishers and marketers since 1975, offering innovative analytical tools for modern publishing and direct marketing. Their SMARTmodel system provides financial planning and modeling for print and digital publications, while DARTexpert is a direct response marketing planning system for analyzing and optimizing various marketing channels. With their Etally system, Ladd automates the loading of digital newsstand vendor sales reports, providing powerful reporting and analysis for digital sales sources. Ladd also offers consulting services to help clients develop marketing and long-range business plans, as well as training and support services to ensure proficiency in using their systems.
Trusted by some of the biggest names in the business, Ladd Associates' software helps clients evaluate business performance, optimize direct marketing results, and enhance long-range decision making. Their solutions are applicable across a wide range of industries, including financial offers, merchandise offers, book clubs, software, magazines, fundraisers, insurance, catalogs, newsletters, and memberships. With a commitment to delivering better marketing, better planning, and better results, Ladd Associates continues to be a leading provider of analytical tools and systems for subscription businesses, financial planners, direct marketers, and digital product vendors.
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