The Link Group is a leading strategic insights consultancy based in Durham, NC, specializing in custom market research design and true partnership with clients. With nearly 3 decades of experience, they offer a deep toolbox of qualitative, quantitative, and ethnographic methodologies to provide actionable insights for businesses across industries.
Known for their strategic thinking and research integrity, The Link Group is praised by clients for their personalized approach, masterful methods, and exceptional service. Their team of expert strategists and quick-thinkers deliver results that are not only detail-oriented but deeply thoughtful and impactful, making them a trusted partner for brands seeking to better understand their consumers.
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