RJR Tobacco Co., based in Tobaccoville, NC, is one of the leading tobacco companies in the United States. As ordered by a Federal Court, RJR Tobacco, along with Philip Morris USA, Altria, and Lorillard, acknowledges the adverse health effects of smoking, including its link to heart disease, cancer, and reduced fertility. They also highlight the addictiveness of smoking and nicotine, emphasizing the challenges of quitting due to the changes nicotine causes in the brain. Additionally, the company acknowledges that low tar and light cigarettes are equally harmful as regular cigarettes, and that cigarette design and composition are intentionally manipulated to enhance nicotine delivery.
RJR Tobacco is committed to transforming the tobacco industry while meeting society's expectations for responsible operation. They aim to resolve controversial issues related to tobacco use while growing their business. The company emphasizes a principled approach to product development, manufacturing, marketing, and selling, and offers opportunities for motivated employees to contribute to innovative and responsible practices. RJR Tobacco, along with other operating companies of Reynolds American Inc., strives to lead the industry in transforming tobacco.
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