Jewell Treats in Charlotte, NC, was born out of a mother’s passion for baking that began with cake decorating classes for her daughter’s first birthday in 2011. Starting as a hobby, it quickly turned into a flourishing cupcake business when friends and family couldn’t get enough of her creations. Moving from Atlanta to Charlotte in 2012, she saw a gap in the cupcake market and decided to fill it with her delicious, all-natural treats.
What sets Jewell Treats apart is the dedication to using only the finest natural ingredients, from sweet cream butter to fresh strawberries sourced locally in North Carolina. Each cupcake is handcrafted with the same care and love that grandma put into her baking, ensuring a taste that is not only delightful but free from artificial additives. Customers can place orders by phone or email, or simply visit the kiosk at SouthPark Mall to indulge in these delectable creations.
With a background in mortgage sales, the owner now finds joy and fulfillment in seeing the smiles on customers' faces as they enjoy her cupcakes. Whether it's a special occasion or just a treat for yourself, Jewell Treats offers a guilt-free indulgence that promises a taste of nostalgia and a sprinkle of happiness in every bite.
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