GroundTruth, formerly known as xAd, is a leading location platform dedicated to driving real-world visits for advertisers. With a focus on innovative location solutions, GroundTruth leverages its Blueprints technology to provide actionable insights to brick-and-mortar retailers, enabling advertisers to reach and engage customers in real-time across 21 countries worldwide.
Through milestones like CPV advertising, a self-serve buying platform, and strategic acquisitions, GroundTruth continues to push the boundaries of location-based targeting, emphasizing the significant impact it can have on the advertising landscape. As a media company that translates real-world behavior into effective marketing strategies, GroundTruth is committed to unlocking the full potential of data and shaping the future of location-based advertising.
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