The Board Retailers Association in Wilmington, NC is a nonprofit trade association dedicated to uniting and protecting specialty retailers in the board sports lifestyle industry, including surf, skate, snow, SUP, swim, outdoor, and wake. With a commitment dating back over 20 years since 2003, the BRA provides valuable resources and benefits to its retail members, helping them lower day-to-day costs, increase margins, and stay current on the latest industry news and consumer trends.
Through curated articles, retailer roundtables, and other events, the BRA facilitates connections, information exchange, and industry insights to help specialty retailers advance their companies and create remarkable customer experiences. With a focus on supporting brick-and-mortar stores in an ever-evolving retail landscape, the organization also offers guidance on topics such as sales contests, retail technologies, hiring strategies, and partnerships with nonprofits to make a positive impact in the community.
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