BBB National Programs, based in New York, NY, is a hub for independent industry self-regulation in the United States. With over 50 years of experience, they oversee more than 20 self-regulation and dispute resolution programs, ensuring industries adhere to responsible business practices and prioritize consumer satisfaction.
Operating programs like the National Advertising Division and the Children's Advertising Review Unit, BBB National Programs focuses on promoting honest and transparent advertising practices. Additionally, they advance privacy best practices through programs like Vendor Privacy Program and Children’s Food & Beverage Advertising Initiative to guide businesses and consumers in the digital marketplace.
Committed to consumer protection, BBB National Programs also resolves consumer disputes through programs like BBB AUTO LINE and class action arbitration. They continuously introduce new initiatives to address emerging issues such as AI in Hiring and Recruiting, demonstrating a dedication to evolving business landscapes and industry self-regulation.
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