STAR POWER is an entertainment marketing agency based in New York, Los Angeles, and London. With a team of 60 experts from diverse backgrounds, including entertainment marketing, public relations, advertising, sports marketing, music, fashion, beauty, legal counsel, and talent representation, STAR POWER counsels and connects brands with entertainment, sport, music, fashion beauty talent, influencers, and content. They have earned a reputation as a trusted advisor and partner, creating meaningful partnerships that ensure their clients' place in pop culture.
Founded in 2007 by Matthew Lalin and Jared Weiss, STAR POWER has flipped the agency model on its head by establishing brand objectives, identifying the correct strategy, and leveraging their unique network. Their commitment to relationships and understanding individual interests allows them to make everyone at the negotiation table feel like their best interests will be met. With a track record of successful marketing campaigns for renowned brands such as Colgate-Palmolive, Diageo, and Bayer, STAR POWER has become a go-to agency for brands looking to make an impact in the entertainment industry.
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