RAB is a not-for-profit trade association that represents America's broadcast radio industry, serving over 6,000 member stations and 1,000 member networks, representative firms, broadcast vendors, and international organizations. Their primary objective is to drive revenue growth through advocacy, providing tools, resources, and training to attract new sales talent and enhance industry professionalism.
With a focus on advocacy, RAB aims to position radio as a primary medium for advertisers and agencies, while also attracting new talent and developing industry professionalism through talent development. They offer member benefits and resources to support the growth and success of the broadcast radio industry.
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