Pins for Pauly is a non-profit organization founded in 2002 in memory of Paul Pavlou, who died of leukemia at age 15. It's named for Paul's love of bowling. The foundation raises money for families affected by leukemia, to help offset costs of treatments and bills not covered by insurance. Its flagship event is the annual Bowl-a-Thon, where bowlers raise money during their games, as each pin counts for a certain amount of money pledged by player sponsors. Paul's parents Andreas and Georgia run the foundation, which operates out of the offices of the St. Demetrius Greek Orthodox Church on Kenny Avenue. Paul was an altar boy at the church.