MMR Research Worldwide is a global consumer and sensory research agency based in New York, NY. They specialize in helping brands of all sizes create powerful user experiences by combining sector expertise and industry-leading consumer research solutions. From branding and innovation to product development and retail strategy, MMR works to ensure that brands deliver on their promises and achieve commercial success.
With a global network of sensory experts, MMR helps brands create compelling and believable experiences across product, packaging, and brand. They offer services such as sensory research, product testing and development, packaging design, innovation strategies, and brand development. MMR's goal is to help brands understand consumer complexity and stand out in a crowded market, ultimately driving growth and capturing consumer attention.
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