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Porter Novelli is a global public relations company. The company takes a 360-degree view of businesses to build distinct communications programs that resonate with the stakeholders that are critical to each business. Porter Novelli was founded in Washington, D.C. on the idea that the creative, strategic marketing approaches used in the commercial sector could and should be applied to help nonprofit organizations improve public health and address social issues. With its first major United States client, the National Institutes of Health, the company created the National High Blood Pressure Education Program. With its establishment, the combined entities have worked together to help improve the entire nation s cardiovascular health. Headquartered in New York, Porter Novelli is a subsidiary company of the Omnicon Group and employs nearly 800 people.