Initiative is a global agency that specializes in unlocking business growth for ambitious brands through the power of media. They believe in reshaping the industry and creating seamless consumer experiences through their unique approach called Fame Flow.
With an impressive roster of clients including Nike, Amazon, Merck, LEGO, and T-Mobile, Initiative builds brand fame through widespread awareness and recognition, while also connecting individuals to their unique customer journeys. Their headquarters are located in New York, NY.
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