KRC Research is a global public opinion research consultancy that provides quantitative and qualitative market research solutions to corporations, not-for-profits, and governments. As a member of the Interpublic Group of Companies, they offer meaningful insights and actionable recommendations to inform strategic decisions, optimize strategies, fuel thought leadership, and drive headlines.
With proven methodologies and decades of experience interpreting data, KRC Research has shaped breakthrough communications and marketing campaigns for leading public relations, advertising, and communications agencies worldwide. Their expertise and research capabilities make them a trusted research partner in understanding the ever-evolving landscape of the post-pandemic workplace and generational differences in work styles and preferences, particularly among the latest generation, Gen Z.
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