Southpaw is a small but powerful research firm based in Brooklyn, NY, led by a team of women. They specialize in helping businesses understand the thoughts, emotions, and actions of their target audience, enabling them to make decisions that truly resonate with their customers.
With a range of research capabilities, including qualitative methods like focus groups and interviews, as well as quantitative surveys, Southpaw provides valuable insights that inform brand strategies, product development, and campaign effectiveness. Their case studies demonstrate their expertise in areas such as food and fitness shaming, retail experiences, and diversity and inclusion initiatives.
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